Getting Some News...
Outbrain and DoubleVerify Partner to Enhance Onyx Campaigns for Brand Advertisers
Outbrain to integrate DoubleVerify’s brand safety floor, fraud avoidance and viewability measurement into every Onyx by Outbrain™ campaign.
Outbrain Accelerates Sustainability and Decarbonization Efforts Through Cedara Partnership and Launch of AI Smart-Throttling Tool
Advertisers, including Onyx by Outbrain™ customers, can now access transparent carbon emissions data.
Outbrain announces three-year partnership deal with PH digital lifestyle network Summit Media
The partnership creates more opportunities for advertisers to connect with targeted consumer audiences by extending Outbrain’s AI-driven customisation across Summit Media’s premium digital properties, which include platforms like PEP.ph, Cosmo.PH, Smart Parenting PH, and Esquire PH.
Top tech trends in publishing and media
The technology evolution affects all industries, and media and publishing is no different.
Brands and agencies are turning to attention metrics to drive better business outcomes
Brands are moving toward establishing attention as the new currency as a part of an industry-wide push for measurement tools that focus on whether someone had an opportunity to absorb an ad’s message. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a […]