Getting Some News...
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Outbrain and DoubleVerify Partner to Enhance Onyx Campaigns for Brand Advertisers
Outbrain to integrate DoubleVerify’s brand safety floor, fraud avoidance and viewability measurement into every Onyx by Outbrain™ campaign.
Source: GlobeNewsWire
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Outbrain Accelerates Sustainability and Decarbonization Efforts Through Cedara Partnership and Launch of AI Smart-Throttling Tool
Advertisers, including Onyx by Outbrain™ customers, can now access transparent carbon emissions data.
Source: GlobeNewsWire
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Outbrain announces three-year partnership deal with PH digital lifestyle network Summit Media
The partnership creates more opportunities for advertisers to connect with targeted consumer audiences by extending Outbrain’s AI-driven customisation across Summit Media’s premium digital properties, which include platforms like PEP.ph, Cosmo.PH, Smart Parenting PH, and Esquire PH.
Source: Marketech APAC
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Top tech trends in publishing and media
The technology evolution affects all industries, and media and publishing is no different.
Source: PressGazette
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Brands and agencies are turning to attention metrics to drive better business outcomes
Brands are moving toward establishing attention as the new currency as a part of an industry-wide push for measurement tools that focus on whether someone had an opportunity to absorb an ad’s message. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a […]