Digital Wealth Manager Syfe Drives 3K Conversions with Outbrain’s Conversion Bid Strategy

Success Story

Syfe is a Singaporean based digital wealth manager built for investors who expect greater transparency, smarter portfolios, and better investment outcomes.


Syfe combines leading investment strategies with cutting-edge technology to help grow the wealth of its clients. In its search for new investor prospects, Syfe chose to partner with leading advertising platform for the open web, Outbrain.


Outbrain’s Conversion Bid Strategy (CBS) is a tool that optimizes campaigns based on specific conversion goals. 

With Outbrain, Syfe efficiently accessed engaged audiences on sites such as Channel News Asia, Straits Times, BBC and CNN. By amplifying its owned and paid content across Outbrain’s premium publishers, Syfe was able to connect with potential investors in order to drive quality leads for its recently launched REIT portfolio. The digital wealth management company leveraged these strategies for a successful campaign:

  • Focusing on best performing platforms (desktop and tablet)
  • Determining specific Interest Targeting segments
  • Refreshing content on a weekly basis


Outbrain’s advanced targeting features coupled with an effective content strategy allowed Syfe to grow leads in Singapore cost efficiently.

We believe that content is a powerful way to connect with consumers, and with Outbrain, we can use our content to reach our target audience efficiently and at scale. Outbrain has lowered our overall CPA and has allowed us to convert new quality clients in the competitive Singapore investor market.”

Sebastian Sieber, Partner, Syfe

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